Lead- Content Management System

Job Title: Lead - CMS

Summary:

We are seeking an experienced CMS Lead to join our Marketing department and spearhead our effort to build a sub-brand under udChalo.   

Location: Pune

Qualifications: Bachelor's degree in marketing, Communications, Journalism, or a related field.

Ideal Candidate (Highlights)

1. Has 3 – 5 years of relevant work experience in writing blogs, creating content, managing social media handles
2. Can create content to be consumed by Hindi speaking customers.
3. Someone who is PRO in using Canva, AI GPT Tool (ChatGPT) & can take initiative to optimize content for search engines (SEO) to improve organic traffic and search rankings.
4. Has served in Armed Forces or someone who is a Fauji Kid.
5. In long run, the candidate should be able to develop skills take lead in building this brand.

Other Responsibilities:

1. Collaborate with cross-functional teams, including Marketing, Design, technology and Sales, to continuously identify opportunities to improve the customer platform.
2. Create and edit content for a variety of marketing channels, including website copy, blog posts, social media posts, email campaigns, and marketing collateral.
3. Collaborate with partners to optimize the revune generation from the sub-brand
4. Conduct thorough research on industry-related topics to ensure accuracy and relevance of content.
5. Proofread and edit content to ensure clarity, consistency, and adherence to brand guidelines.
6. Stay up-to-date with industry trends and best practices in content writing and digital marketing.
7. Manage multiple projects simultaneously and meet tight deadlines.
8. Use analytics tools to track content performance and make data-driven decisions to improve engagement and conversion rates.

Requirement:

1. The preferable candidate should be from a defense background. (Retd. or Dependent)
2. Equally comfortable to create contents in English, Hindi and Hinglish
3. Bachelor's degree in marketing, Communications, Journalism, or a related field.
4. Should be proficient to use the AI tools and know how to get best out these tools. Not just the copy-paste type. 
5. Proven experience as a Content Writer, preferably in a marketing or advertising agency.
6. Exceptional writing and editing skills with a strong command of grammar and punctuation.
7. Familiarity with content management systems (CMS) and basic HTML.
8. Proficiency in SEO best practices and keyword research.
9. Ability to adapt writing style to different target audiences and marketing channels.
10. Strong attention to detail and ability to work independently.
11. Excellent time management and organizational skills.

If you have fair understanding of armed forces of India and you want to make life simpler for them using your creative and research skills, this is the opportunity for you.